Three companies, three beginnings
Carolina has a habit of arriving early. She was the second marketer at Nubank, the Brazilian neobank that grew from a credit card without fees into the largest digital bank outside Asia, with more than 130 million customers. She was the first marketer at TrueLayer, the company that made open banking a product that UK and European fintechs could actually build on. And at 0x, the decentralized trading infrastructure powering many onchain apps and 0x’s proprietary trading app Matcha, she built the marketing function from zero and led it as Head of Marketing.
The pattern is the same each time. She joins a team that has found product-market fit and builds the marketing that lets it scale its brand, positioning, go-to-market and growth together, mostly between seed and Series C, across fintech, crypto and AI. She has done it from inside companies and alongside them as an advisor.
Why it matters here
DFNS has spent six years building the core banking platform for digital assets, and the past year telling that story more clearly than ever before. The rebrand, new positioning, new customer partnerships and the speed of product launches have all come from a small team working very hard. What we have not had is someone focused on taking that story to the institutions that need to hear it, with the discipline of a function rather than the energy of a founder.
Carolina has built exactly that function three times, in exactly our kind of company. She knows fintech from the inside at Nubank and TrueLayer, and she knows digital assets and tokenization of value from the inside at 0x. She has sold infrastructure to builders and financial products to consumers, and she understands that the audience for DFNS, banks, payment and infrastructure companies buys on trust earned over time rather than on a campaign. Few marketers have worked across all of those worlds. Fewer still have started the function in each one.
What Carolina will own
Carolina leads marketing at DFNS. That covers brand and positioning, content, events, product marketing and growth, and the way all of them work together across our offices in Paris, New York, Geneva, Dubai, Singapore, Hong Kong and São Paulo. She reports to me, and she takes over a part of the company I have run personally since the beginning, which is the clearest sign of how much we trust her with it.
Carolina holds a Bachelor’s degree in International Business and Economics from the Darla Moore School of Business at the University of South Carolina, and studied at Sciences Po in Paris on exchange. She grew up in São Paulo, has lived in the United States, France, Brazil, New Zealand, the United Kingdom and Switzerland, and most recently spent a summer learning a new language, building apps with AI and cycling over a thousand kilometres. Which tells you something about how she approaches a new challenge.
Please join us in welcoming Carolina to the team.
Join us
We’re growing across every office and every function. If you want to build the core banking platform for digital assets with people like Carolina, take a look at our open roles.
See our open positions: jobs.deel.com/dfns
